The 12-In-12 Challenge 2026:
Drop 12Lbs in 12 Weeks
A no-nonsense challenge for those who want to lose body fat, build muscle & reclaim their confidence.
Challenge Starts: 12th January
The winner of the challenge will receive a full refund - a free transformation 🥇
Apply For Your Priority Spot Below 👇
PRIORITY SPOT: Want 30% OFF? Join Before 11th December
⚠️ Spots will close at 10 members to keep exclusivity. ⚠️
Last Year's Winner
Here's what's possible in just 12 weeks:
11KG Down In 12 Weeks 🤯
“I’m feeling better than I have in years. This programme has transformed not just my body but my mindset, energy and daily habits. It’s not just been a fitness journey, it’s been a full lifestyle shift, and I’m excited to keep building on it.” – Dan (12-in-12 2025, Winner 🏆)
Why It's More Than Just 12 Weeks:
Take a look at Harvey. He joined the 12-in-12 challenge last year. Not only did he make insane progress during the 12 weeks but he ended up maintaining and completely changed his life.
Harvey's Initial 12-in-12 Transformation
Harvey Now! Habits & Mindset Transformed
Some Words From Harvey
More 12-in-12 Transformations:
Some Words From Dash & Danny:
This challenge goes way beyond 12 weeks. It gives you everything you need to level up physically, mentally, and maintain it long-term.
This is what’s possible when you start.
⚠️ Spots will close at 10 members to keep exclusivity. ⚠️
Everything You Need To Hit Your Goals
The 12-in-12 challenge is the simplest way to lose 12lbs in 12 weeks. We cover all bases and give you the dedicated support you need to achieve your goal. We will never generalise or give you a one size fits all plan.
Personalised Training Programs: You'll receive a personalised gym or home plan written by me, tailored to your goal, experience and lifestyle.
Bespoke Nutrition Plan: You'll receive a tailored nutrition plan designed to help you lose weight fast without having to give up foods you enjoy.
Bi-Weekly Check-Ins: You'll receive a bi-weekly check-in video from me (not just a rushed voice note) where I'll review your progress and make any adjustments necessary to your plan.
WhatsApp Access: I'll be available around the clock to provide support and keep you accountable. You'll also join a community group with other challenge members for extra motivation.
How Do I Get Started?
Step 2: Onboarding - You’ll get a short video walking you through your training and nutrition. This removes any guesswork and overwhelm.
Apply For Your Priority Spot Before 11th December 👇
Step 1: Book Your Discovery - We’ll cover where you are, what you want, and what’s been getting in the way. If 12‑in‑12 isn’t a fit, no pressure, you’ll leave with 15 minutes of honest, actionable feedback you can use straight away.
Step 3: Implement - You begin following the plan and I coach you every step of the way. We adjust, celebrate wins, and remove roadblocks before they grow.
Step 4: Level Up - In 12 weeks, you’ll be at least 12 lbs down, you’ll fit into new clothes and you’ll have the confidence and habits to maintain these results long after the challenge ends.
⚠️ Spots will close at 10 members to keep exclusivity. ⚠️
Q: Is this program for men and women?
Absolutely! I partner with busy, on-the-go men and women looking to torch fat, stack muscle and build a bulletproof mindset, while still smashing it in their career.
Q: When does the challenge start?
Monday, 12th January. Onboarding begins the week prior.
Q: What's the time commitment?
A: 4 training sessions (45-60 mins each) plus 5-10 mins daily food tracking. Roughly 5-6 hours/week.
Q: Do I need a gym?
A: Not necessarily. We can work with home equipment or gym access.
Q: What's included in nutrition?
A: Personalised macro targets and flexible eating frameworks. No meal plans, no banned foods.
FAQ
Priority Access
30% OFF NOW!
Challenge Starts: 12th January
P.S: The winner of the challenge will receive a full refund - a free transformation.